~ ANNOUNCEMENT ~ Hendrix Outdoors, Inc. is excited to announce a five year agreement with Apple Archery Products, LLC of Manchester, Pennsylvania. Apple will have exclusive rights to market and sell the Hendrix Outdoors Sport Rack in the archery market.

“When we acquired Apple Archery Products in December of 2006, Gregory Jenkins and I pledged that we would bring innovation and creativity back to the Apple brand,” said Kurt Weber, co-owner and Executive V.P. of Sales and Marketing for Apple Archery. “This deal is part of a new product offering that begins to fulfill our vision and our promise of innovation. We have other new or improved product offerings coming later this year – including a blockbuster in September,” he added.

Keith Hendrix, V.P. of Hendrix Outdoors, Inc. said, “We are excited to be teaming up with Apple Archery Products. It is the right company to market and sell this unique product – designed, developed and patented by Hendrix Outdoors. The core values of both companies and commitment to archery as a sport are completely in sync.”

The exclusive agreement began on July 1, 2007. Apple Archery will have inventory available to ship immediately and the retail price will be $24.95.
Hendrix Outdoors will continue to market and sell The Hendrix Outdoors Sport Rack in the fishing and tool markets. For transporting archery equipment and a look at other great archery products please visit Apple’s web site at www.applearchery.com